July Field Trip – Food Truck Trend Research

If you are a regular with the SPI Group Scoop, then you know I posted about food trucks and trends in March. That was based on someone, smart and into the trend thing, else’s digested information put into powerpoint. The Scoop Group at SPI has made our inaugural food truck tour for our own primary market research at the brand new Off The Grid in Berkeley.

Below are the favorites:

Claudio
Dish: Peruvian Chicharron
Truck: Sanguchon

Kathy
Dish: Duck Taco
Truck: Kung Fu Taco

Don
Dish: Baked Pork Belly Banh Mi (bun) with spiced carrots & vegetables
Erin
Dish: Baked Pork Belly Banh Mi (bun) with spiced carrots & vegetables
Russ
Dish: Steamed Pork Belly Banh Mi (bun) with spiced carrots & vegetables
Truck: The Chairman
**The Chairman Truck (formerly known as Chairman Bao) properly has 3 votes from the Scoop Group. They were rated #5 in the Best Bay Area Food Trucks by Zagat’s

David
Dish: Spare Rib
Truck: Rib Whip

Tim
Dish: Hamburger with the Works, White Cheddar & Fried Egg
Truck: fiveten burger
Don’t worry Tim!! fiveten was rated #3 in the Best Bay Area Food Trucks by Zagat’s

So, what’s the trend? MEAT is not dead. You can still get it on every dish! Other trends? Small portions and moderation!!! Bike, jog or walk to the food trucks, you don’t have to eat like this every day!