SPI Group just returned from the Natural Products Expo West, held every March in beautiful Anaheim, California! Natural Products Expo West is the largest trade show in the U.S. dedicated to all things natural – including Food, beauty aids, Pet food, Supplements, and more! The show has more than 3,000 exhibitors and 60,000 participants. We were happy to work at the Briess booth, showing off natural sweeteners such as tapioca syrup and white sorghum syrup. People loved the “Malt-lasses Cookies” featured malt extract – Molasses is a natural sweetener, but the malty, caramel flavors in malt extract really work in this cookie!
This show gets bigger every year, and I always like seeing the newest products in the natural marketplace. I also appreciate the education opportunities, with relevant topics such as “Managing the non-GMO Message,” “Specialty Diets Forum,” and a town hall on “Defining natural.” It goes without saying that there are endless networking opportunities at this show, and they do a great job bringing in relevant speakers.
See you next year in Anaheim!